Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!

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New variety of Ruby chocolate introduced by Barry Callebaut (Photo Credit: Callebaut)

Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.

Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate gets its hue and color from a unique cocoa bean (Photo Credit Callebaut)

The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.

While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.

Photo Credit: Callebaut

Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!


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  1. What three chocolate varieties are currently available to consumers?
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  • Leanne FoxThursday, January 18, 2018 at 2:31 am
    • supery1234
      supery1234Monday, January 15, 2018 at 4:36 pm
      i want this to be more popular so i can just go to a store and expect it to be there .
      • vikingmaster
        vikingmasterSunday, January 14, 2018 at 9:40 am
        • origamingo
          origamingoSunday, January 14, 2018 at 9:36 am
          • purpled
            purpledSaturday, January 13, 2018 at 4:40 pm
            so cool and hi cutecat6!🍫#yummmmmmy
            • cutecat6
              cutecat6Saturday, January 13, 2018 at 2:45 pm
              I would totlally like it! Even though my favorite is not pink(sorry meadowlark12!)! #likethiscommentandfollowme/willfollowyouback! 😍 🍫🍩🍪🍨🎂
              • skyflower121
                skyflower121Friday, January 12, 2018 at 8:28 am
                So cool #YouFollowMeIFollowYou 😃😄😁😆
                • meadowlark12
                  meadowlark12Thursday, January 11, 2018 at 11:36 am
                  So cool!!! I want to try it
                  • logancharchu220
                    logancharchu220Thursday, January 11, 2018 at 7:26 am
                    I would try to buy it but it would not let me to ry to buy it
                    • logancharchu220
                      logancharchu220Thursday, January 11, 2018 at 7:26 am
                      That sounds pretty cool but I would not buy it anyways.