Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!

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New variety of Ruby chocolate introduced by Barry Callebaut (Photo Credit: Callebaut)

Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.

Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate gets its hue and color from a unique cocoa bean (Photo Credit Callebaut)

The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.

While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.

Photo Credit: Callebaut

Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!

Resources: barry-callebaut.com, mashable.com, odditycentral.com

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  1. What three chocolate varieties are currently available to consumers?
  2. What new variety has Barry Callebaut created?
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535 Comments
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  • Levi Thursday, November 16, 2017 at 8:50 am
    I can't wait for the new verity of chocolate!!!!!!!!!!!!!!!!!!!!!!!
    • Levi Thursday, November 16, 2017 at 8:48 am
      I can't wait till the new verity of chocolate.
      • maxiscoolyoThursday, November 16, 2017 at 8:46 am
        Sell this chocolate RIGHT NOW or I will explode, I'm so hungry!
        • SansWednesday, November 15, 2017 at 6:01 pm
          Yum
          • wowWednesday, November 15, 2017 at 6:01 pm
            I JUST WANT TO EAT IT!!!!
            • wowWednesday, November 15, 2017 at 6:00 pm
              this chocolate probably is better then any type of chocolate because if you look at the video you can see what i mean.Just its. Its good even if i never ate it.
              • toripro
                toriproTuesday, November 14, 2017 at 5:02 pm
                COOL,AWSOME,EXITING How els to explain it
                • yum master Tuesday, November 14, 2017 at 9:23 am
                  NOW THAT IS A YUM I AM TALKING ABOUT CHOCLATE AND RAINBOW BEAGALS BEST SITE EVER!!!!!!!!!!!!!!
                  • banna11
                    banna11Tuesday, November 14, 2017 at 6:36 am
                    what kind of chocolate is pink don't get me wrong that does look yummy
                    • pandapainter
                      pandapainterTuesday, November 14, 2017 at 6:08 am
                      RUBY CHOCOLATE COVERED IN WHITE AND MILK CHOCOLATE AND DARK CHOCOLATE WOULD TASTE SO YUMMY BEST IDEA EVER!!!!!!!!!!!!!!!!! :)